1977 Williams Big Deal
Manufacturer : Williams
Year : 1977
Players : 4
Type : Electro-mechanical
Theme : Cards/Gambling
Production : 7,301 units
Status : Sold
Williams’ Big Deal (1977) is a classic 4-player electro-mechanical (EM) pinball machine designed by Steve Kordek. Featuring a gambling/card theme and fast-paced gameplay, it’s known for its innovative drop target banks and strategic scoring built around collecting Aces and spelling “BIG DEAL.”
Game Features
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4-player electro-mechanical (EM) pinball machine
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Designed by Steve Kordek (Williams legend)
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Card and gambling-themed artwork
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Two banks of drop targets plus standup targets
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“BIG DEAL” letter feature for extra balls and replays
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Ace-based scoring system with bonus multipliers
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Horseshoe lane shot for high-value scoring
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Fast, responsive gameplay with two pop bumpers
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Mechanical score reels
Overview
Big Deal delivers fast, strategic EM gameplay centered around completing drop targets and building bonus through Ace collection. Players work to spell “BIG DEAL” while targeting key shots that increase scoring potential and unlock extra rewards.
The Ace system adds depth, increasing bonus values and offering multipliers when completed, while the horseshoe lane provides a reliable high-scoring shot. Combined with quick gameplay and classic Williams design, this machine keeps players engaged and coming back.
With its colorful artwork, strong rule set, and smooth playfield flow, Big Deal stands out as a highly enjoyable late-era EM machine and a solid addition to any vintage pinball collection.
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View Restoration Details Playfield (Top Side) • Fully disassembled, cleaned, waxed, and conditioned • New rubbers, lane guides, posts, bulbs, and pinball • New flipper bats • Standup switches and rollover switches polished and adjusted • Plastics cleaned and conditioned Playfield (Underside) • Complete flipper rebuilds (coils, stops, switches, links, springs) • Pop bumper assemblies rebuilt • All relays cleaned, filed, and properly adjusted • Stepper units fully disassembled, cleaned, and calibrated Cabinet & Bottom Board • New power cord and fuse holders • Bottom board fully disassembled and cleaned • Relays, step units, and score motor serviced and adjusted • Jones plugs cleaned for solid connections • Cabinet cleaned inside and out Backbox / Head • Scoring reels disassembled, cleaned, and properly adjusted • Stepper units and relays serviced • New bulbs installed Additional Work • Weak or burned coils replaced as needed • Coin door fully disassembled, cleaned, and polished with new coin entry plates • Chime box cleaned, polished, and rebuilt • Shooter assembly polished with new springs installed • Metal trim, side rails, and legs polished • New locks, bolts, and leg levelers/castors installed • New sheet of playfield glass installed • New bulbs installed throughout entire game Warranty ✔ 1-Year Warranty (local sales) ✔ One service visit included within first year (includes playfield waxing, rubber replacement if needed, and full function check)